Reframing probiotics: Making metabolites the effectiveness standard
Gastrointestinal health has become one of the top health categories in the supplement industry, right up there with heart health and general wellness. A new gauge of probiotic potency and specific health benefits may lie within functional metabolites versus the industry’s standard CFU measurement. Transitioning to metabolic output-based standards may offer several advantages, according to Verb Biotics, including a more accurate indication of probiotic efficacy, improved consumer understanding and expectations of product benefits, and the potential for personalized probiotic recommendations based on specific health outcomes. Access the article to learn more. | 