Acoustic gives tips on future proofing your martech stacks and highlight ‘trust’ as a key trend for 2020 Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack.
ClickZ Daily: November 29, 2019 |
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| Happy Friday! Today we have Acoustic CMO Norman Guadagno giving his top tips for future proofing your martech stacks. He believes nimble marketing tools and better leveraging of AI and machine learning is the key to success. Guadagno also highlights ‘trust’ as a key trend for 2020. We also have three concrete steps that can be taken right now to better position brands for the voice-dominated future. Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. Also ICYMI: AirDroid Business, a provider of mobile device management solution for businesses, launched its digital signage capabilities for SMBs looking to implement digital advertising initiatives as part of their ad and sales strategies. Vibenomics, provider of place-based audio experience solutions and the industry’s first audio OOH programmatic advertising marketplace, announced it has closed $5 million in new funding. China to account for one-third of APAC cloud computing market by 2023, according to GlobalData research. |
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Marketing Mahir Prasad Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. |
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Digital Marketing Bart Bartolozzi Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read more |
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| Digital Marketing Barry Levine Only a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent email promotions with “Black Friday” specific messaging so far this month. Read more |
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| Data & Analytics Manny Neto With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership must give way to an analytical and evidence-based approach. Read more |
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| Automotive Jacqueline Dooley AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read more |
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| Digital Transformation Jacqueline Dooley It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read more |
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| Marketing Technology Barry Levine Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. Read more |
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| Data-Driven Marketing Tim Flagg In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is already making both targeting and brand safety more effective. Read more |
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| Digital Marketing Mahir Prasad ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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