Acquisition Entrepreneur | Brazil Ecom | AI Books

View in browser

June 17, 2024

Today's sponsor:

Natural Dog CEO Is an Acquisition Entrepreneur

Bill D’Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. “My niche is acquisition entrepreneurship,” he told me. “I’ll buy a small brand, grow it, improve it, and eventually sell it.”
Along the way, he’s learned lessons such as focus, industry selection, and product pricing.

He and I recently discussed those experiences and more.

Eric Bandholz: Tell our listeners what you’re doing.

Bill D’Alessandro: I am the CEO of Natural Dog Company. We sell dog supplements, fish oils, and topicals on Amazon, our website, and in about 6,000 retail stores. I’ve been in ecommerce for 14 years. This is my eighth brand. My niche is acquisition entrepreneurship. I’ll buy a small brand, grow it, improve it, and eventually sell it. I’ve done that seven times now, and Natural Dog Company is what I’m working on now.

At the peak, I owned eight brands at once. We had 62 people in the company, which was not enough.

Read article >

A Message from Webgility

Too Much Accounting Busywork Blocking Growth?

Are tedious accounting tasks preventing you from focusing on brand growth and revenue? Check out "Overcoming Ecommerce Accounting Challenges," Webgility's comprehensive guide for busy owners and managers that addresses specific accounting pain points and offers simple, actionable solutions. Access the Guide >

Charts: Global M&A Trends Q2 2024

Recent surveys from EY and KPMG reveal a bullish mergers and acquisitions outlook among global executives in 2024. Read article >

Ecommerce in Brazil: Growth Despite Hurdles

Retail ecommerce revenue in Latin America's largest economy doubled from 2018 to 2023, yet regulatory barriers and weak infrastructure remain. Read article >

Get a Handle on AI with These 10 Books

Artificial intelligence represents both opportunities and fear. Here are 10 respected books to help understand AI's promise and pitfalls for business and beyond. Read article >

From the Archive: April 2021

Online Onion Seller Rises from Domain Auction

Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example. Read article >

🔥 Today's Great Ecommerce Idea

Deploy Heatmaps on Product Pages

"Heatmaps offer valuable insights into how visitors interact with product pages. By understanding that behavior, you can make informed decisions, such as removing a video if no one watches it or increasing its presence if most do." - Armando Roggio, Senior Contributor, Practical Ecommerce

🎙️ Ecommerce Conversations Podcast

Colombia Sales Team Fuels B2B Supplier

Retailer 2BigFeet Shifts to DTC

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Digital Accessibility with the UserWay Widget

🎓 Webinar U

Instant 30-minute video + ebook.

The Profitable Seller: Mastering Amazon FBA

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.
Was this email forwarded to you? Subscribe here.
To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--
Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684