| The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times, and tried to be everything to everyone. The more advertisers start to understand those auction mechanics, the more questions they have. Advertisers buying cable video-on-demand inventory are still being forced to decide between reach and targeting, though that's finally starting to change. Despite not funneling more money into Twitter, media buyers say the site's ad platform is their favorite to use due to its simplicity and reliability. On the latest episode of the Digiday podcast, Anne Bologna, chief strategy officer at Hearst-owned agency iCrossing, discusses why consolidation is necessary, how agencies are trying to be everything for clients and more. Enter the Digiday Content Marketing Awards in categories like Best Experiential Marketing Campaign, Best New Product Launch, Best Email Campaign and more to be recognized as the best in the industry. View the full list of categories, including this year's new additions here. |
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| Shareen Pathak The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. |
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| Seb Joseph The more advertisers start to understand those auction mechanics, the more questions they have. |
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| Sponsored Content SessionM Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM |
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| Tim Peterson Advertisers buying cable video-on-demand inventory are still being forced to decide between reach and targeting, though that’s finally starting to change. |
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| Kerry Flynn Despite not funneling more money into Twitter, media buyers say the site's ad platform is their favorite to use due to its simplicity and reliability. |
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| Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. |
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| Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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Early Deadline:
December 7, 2018 |
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Last Chance Deadline:
December 7, 2018 |
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ALL EVENTS |
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