| "What they've failed to do is to convince brands that they are a must-have platform for campaigns." Digiday spoke to 21 ad buyers about their experiences with Snapchat and the challenges and opportunities they see ahead. More than three-quarters of 18- to 24-year-olds open a paid video service rather than TV to find something to watch. Here are five charts on the state of subscription video. "A perfect match for our crowd": With the acquisition of the Rough N Rowdy Brawl, a local amateur boxing competition in West Virginia, Barstool Sports plans to launch a live event and pay-per-view business spanning more than 12 live boxing tournaments a year. Eric Spielman, the chief strategy officer for Chive Media Group, discussed push notifications, membership programs and more in the latest Digiday+ Slack town hall. Here are highlights from the conversation. We asked top publishers at the Digiday Publishing Summit Europe about Snapchat's monetization potential. Subscribe to Digiday+ to find out what they said. Check out five new categories in this year's Digiday Publishing Awards, which honor the best global digital publishing innovation by publishers, brands, agencies and technology platforms: Best Branded Content Program, Best Experiential Marketing Campaign, Best Use of Audience Data, Best Paid Subscription Product and Publisher Of The Year. Start your entry in these and many more categories today. Brand safety never used to be this complicated. For a $5 Starbucks gift card, we want to know how big of an issue brand safety is for you - and what you're doing about it. Sponsored by GumGum. |
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| Ilyse Liffreing Ad buyers express hope in Snapchat’s upcoming redesign and the growth of its self-service platform. |
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| Max Willens Substantial investments in original content, slow but steady subscriber growth and hypertargeted niches define the paid video landscape. |
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| Sponsored Content LiveRamp The 2017 Digiday Awards honored innovator of all kinds, including a group of pioneers advancing the frontier of people-based marketing. The finalists included a cutting-edge digital agency, an ambitious publisher, and an iconic brand. Learn what they did to stand out. Sponsored by LiveRamp. |
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| Sahil Patel Forget ESPN, Barstool Sports is going all-in on amateur boxing. |
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| Max Willens Memberships, video distribution and the mix of content and commerce all came up in this week’s Digiday+ Slack town hall. |
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| Sponsored Content LKQD As the “pivot to video” becomes more common place issues like uncooperative vendor technologies and inaccurate revenue reporting have begun to bog down otherwise efficient ad ops teams. To get to the heart of the problem, we spoke to the leads of several publishers' ad ops departments under the condition of anonymity to find out what's really going on between the video players, the ad servers, and those fluctuating CPMs. Sponsored by LKQD |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In this episode, Digiday Award Finalist Deep Focus and its sister Engine Media come together to pivot an unknown Warby Parker competitor from utility player to fast fashion maven, all at the speed of social. Sponsored by Hightail. |
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