Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars

If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern District of New York. And yet there seems to be very little outrage […]

October 27, 2021

If allegations that 10 states made in their lawsuit against Google are proven true, it’ll show that Google is effectively colluding with another oligopoly in anti-competitive action and that publishers are being deliberately robbed of valuable revenue. Read more below. Google has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern District of New York. In the latest in our Confessions series, we spoke to four execs about the trials and tribulations they went through to find out how far Google is willing to go to control the flow of online media dollars. Agency execs are considering multiple variables when weighing today’s changing TV and streaming ad measurement landscape. More in this week’s Digiday+ Future of TV Briefing. Data is more vital to any marketing business than ever before, but privacy regulations are tightening to ensure consumers are protected, making data gathering just that much more difficult. Acxiom sits in the middle of this tug-of-war. An AI shopping platform is taking a hyper-personalized approach to email marketing. To stay relevant, of course. There are many myths in the race to figure out proper hybrid working models. Here are some of them. ​​Amazon is clearly keen on pursuing more brand advertising dollars. Other things to know about Apply to attend a virtual town hall hosted by Digiday and Viafoura on November 15 to hear what it takes to move marketers’ audiences from the unknown to the known — realistically framing the scale of their data offerings and other expectations in the first-party world. From Glossy: Download this new guide for expert insights and tactical tips on every step in the order fulfillment process. Sponsored by MasonHub. The concept of image streaming provides a foundation for contextual advertising in a cookieless world. Here’s why streaming images is important for the advertising ecosystem. Sponsored by Smartframe. Top Stories The Programmatic Marketer Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern District of New York. And yet there seems to be very little outrage […] howdy! The Confessions 'There are suspicions': Four confessions on Google's influence over programmatic media In the latest in our Confessions series, we spoke to four execs about the trials and tribulations they went through to find out how far Google is willing to go control the flow of online media dollars. Sponsored by by Adomni Guide: Myth busting DOOH advertising There are five myths about DOOH and its effectiveness as an advertising tool. Download this whitepaper to learn how marketing teams are debunking untruths. Advertisement howdy! Business of TV Future of TV Briefing: How agency executives are making sense of today’s measurement mishmash The Future of TV Briefing this week dives into the different considerations agency executives are keeping in mind as they assess today’s changing TV and streaming ad measurement landscape. Sponsored by by Engine Group Why post-cookies solutions need to serve and empower companies of all sizes If publishers and advertisers fail to prevent post-cookies solutions from favoring only the biggest companies, small and mid-size publishers and creators face a crippling future. howdy! Data Regulation 'A fundamental failure of a national privacy law': Acxiom CEO on what's needed to get data back on track Data is more vital to any marketing business than ever before, but privacy regulations are tightening to ensure consumers are protected, making data gathering just that much harder. In the middle of this tug-of-war sits Acxiom. Advertisement Sponsored by by Connatix When it comes to diversity in media, are advertisers putting their spend into action? Take this short survey and tell us how you’re allocating marketing budget for diversity, equity and inclusion initiatives. We’ll send you a $5 Amazon gift card and a copy of the report. howdy! Personalization Why an AI shopping platform is taking a hyper-personalized approach to email marketing To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing. howdy! Future of Work Myth buster: Hybrid working models' biggest misconceptions In the stampede to figure out the right hybrid-working models, misunderstandings can take root and lead to further headaches. Here is a myth buster. All Latest Stories Programming & Production How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies.

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