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Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs See how it went over with the locals By Tim Nudd If you put ketchup on your hot dog, you're not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based "Chicago Dog Sauce." The hope is that people there actually would put this...
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After Slicing up a Fart Sandwich, Square’s Twitter Ninja Says ‘Staying Silent Would Be Deadly’ Cheeky takeaways from Nick Dimichino's viral takedown of a troll By David Griner Warning to flatulence-themed Twitter trolls out there: Square social media lead Nick Dimichino still has plenty of ammunition after his viral takedown of a critic named "Fart Sandwich." AdFreak reached out to Dimichino to solicit some tips for other brands who might need to stand up to a toxic troll, and, given the fact he...
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