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Orbit Gum Saves You From Sticky Situations in Fun Ads From BBDO From bank robbers to bullies By David Gianatasio You find yourself caught up in a bank robbery, face down on the floor, praying for your life as a bunch of animal-masked miscreants blow open the safe. What do you do? Pop a piece of Orbit Gum in your festering gob, that's what. At least then you'll have the confidence that comes from fresh,...
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Why Kind Dumped 45,000 Pounds of Sugar, and Sculpted Children Out of It, in Times Square Today The snack brand makes a statement about children's eating habits By Kristina Monllos Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of...
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