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Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads Star endorsers are 'Unlike Any' in Droga5 work By Katie Richards Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...
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This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious FCB melds don't-text-and-drive approaches By Roo Ciambriello The ongoing "It Can Wait" campaign highlights the dangers of texting and driving, and the various executions have been notably and appropriately well-known for being shocking and heart-wrenching. But the latest spot, from FCB Cape Town, starts unexpectedly and comically. It begins with a montage of amusing and fairly benign clips of gaffes made while...
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