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Volvo Trucks and This 3-Year-Old Set a Guinness World Record With Latest Big Stunt A prize package from Forsman & Bodenfors By David Gianatasio Eat your heart out, Matchbox! Volvo sets the first-ever Guinness World Record for "Largest Unboxing" in grand style as big-rig enthusiast Joel Jovine, age 3, reveals the nameplate's latest VNL 760 tractor trailer by opening a colossal toy-truck container. Swedish agency Forsman & Bodenfors, whose "Live Test Series" for the client included the "Epic Split"...
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JetBlue Let Kids Plan, and Pay for, Their Next Family Vacation in Its Latest Charming Stunt Nothing beats Albany in summer By David Gianatasio The perfect family vacation destination? Albany, N.Y., where else? JetBlue quizzes youngsters between the ages of 4 and 8 about summer getaways in this charming effort from MullenLowe. And guess what? Kids say the darnedest things! One tyke suggests visiting Albany, "because it's the capital of famous New York," while another picks Barbados for hunting...
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