Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
As the Twitter fallout continues, marketers start exploring alternative channels. But many aren't sold just yet. Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. CEO Aleen Dreksler and CRO David Spiegel discussed this on the latest Digiday Podcast episode. Marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. More on how marketers will spend on the big game in this Digiday+ Marketing Briefing. In a new report, Digiday+ Research surveyed 388 industry professionals to uncover how they're currently using blockchain technologies and how they plan to incorporate blockchain in the future.
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys.
The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs.
For this report, Digiday+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate blockchain in the future.
