After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide.
| After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide. Additional coverage: Creators are incorporating generative AI tools into their video workflows. But they're taking care to avoid AI overtaking their videos. For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the third party cookie crumble will still happen. More in this Digiday+ Marketing Briefing. Separate sources claim private equity firm Court Square will help fund a deal between Connatix and JW Player as consolidation in the ad tech sector continues. On the latest episode of the Digiday Podcast, Epsilon exec Rachel Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging. Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers. Other things to know about Join us at the Digiday Publishing Summit in Miami, from September 23-25 to connect and hear insights from leaders at Disney Advertising, Axios and more. Prices increase after August 12. As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag. Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard. | | |
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