Google will restrict the sharing of contextual data within online ad auctions, and ad tech execs are questioning the online ad giant’s intentions.
| Google announced last week that it will strip contextual content categories from the bid requests it sends to buyers via Google Ad Manager beginning February, which left some online advertising execs scratching their heads. Google billed the change as “additional steps to safeguard user privacy,” but advertisers will still be able to access data like city-level location, website URL, app names or app IDs. Read more below. Google will restrict the sharing of contextual data within online ad auctions, and ad tech execs are questioning the online ad giant's intentions. With their sights on the $126 billion spent on online holiday shopping last year, publishers are changing how they create and distribute their online gift guides. Reuters has more than doubled the number of partners using its video marketplace, which mixes news footage, explainer videos and aggregated user-generated content with work produced by Reuters's own newsroom. Jinx, a new direct-to-consumer pet-care wellness company, wants to be a one-stop-shop for dog owners. Other things to know about We've added speakers from Zola, NASCAR and PepsiCo to the Digiday Brand Summit agenda. Learn more and reserve your spot here to join us from Dec. 9-11 in Scottsdale. Tired of the one size fits all? Join Marin Software this Wednesday, Dec.11 at 10am PST/1pm EST to learn strategies and tactics for customizing your PPC ad campaigns and maximizing your ROAS. Sponsored by Marin Software. | | |
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howdy! howdy! | Sponsored by PubMatic | | The state of supply path optimization: Progress and impact in the US | | In a process known as supply path optimization, advertisers have begun demanding a more transparent bidding process. In a new State of the Industry report based on research into more than 150 buyers, learn how practitioners are implementing SPO in the US. | | |
howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: The paywall paradox | | For some publishers, their paywalls could be building their competitors’ businesses instead of their own. |
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