Over the past 12 months, game publishers have made it clear that they are looking to divest from esports. Instead, they’re partnering with third-party vendors to run their leagues. Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker. More in this Digiday+ Media Briefing.This week’s Digiday+ Research Briefing examines how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months and how Amazon is hoping more marketers will hop on board with its DSP. As it aims to expand data and AI strategies and services for its clients, independent digital agency Mod Op will launch an internal AI practice this week called AI Council. Other things to know about Recognize your team's hard work in tech with the Digiday Technology Awards. Past winners include Disney, Permutive and many more. Submit your entries by Friday, April 12 to secure the best rate. Brands like Doughnut Times are turning to SMS, email and reviews to drive message reinforcement and cross-channel conversions. Sponsored by Klaviyo. An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo.
Over the past 12 months, game publishers have made it clear that they are looking to divest from esports. Instead, they’re partnering with third-party vendors to run their leagues.
Pluto TV is the leading free streaming television service. It delivers hundreds of live linear channels and thousands of titles on-demand, offering audiences entertainment to fit any mood. Whether viewers are in the mood for an action-filled adrenaline rush, a deep belly laugh from their favorite comedy or ready to play detective on one of the many true-crime channels, Pluto TV has something for them to enjoy—for free.
Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events.
In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research.
Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data.
