With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies.
| With companies diverting resources to adapt to Google's Sandbox, there's less room for innovation within their own technologies. Additional coverage: OpenAI's custom GPTs and GPT Store could offer a potential new platform for publishers to drive referral traffic. We break them down in this explainer video. As the fallout from Google's third-party cookie deprecation continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow. More in this Digiday+ Media Buying Briefing. Between Meta's two platforms, Instagram is the clear winner when it comes to marketing spend — and that's because it drives conversions and branding in a big way. OpenAI and other companies in the generative AI space continue to develop and debut innovations at a rapid pace. But all that AI fervor is also generating a bevy of new legal battles. Other things to know about Time is running out to attend the Digiday Publishing Summit. Join us March 25-27 in Vail to connect with leaders from Forbes, Paramount and many more. Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. Sponsored by Yieldmo. As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. Sponsored by Optable. | | |
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