Today’s ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending.
July 19, 2021
Today’s ad tech market feels a lot like the bubble of 2013. Back then, the companies were mostly ad networks claiming they were software companies. Eight years later and all seems forgiven. Not only are ad tech vendors the businesses du jour among many investors, but they’re also the flavor of the month amongst each other. Deals are being cut at a relentless pace. Read more below.
Josy Amann and Taji Zaminasli built Media Matters Worldwide from nothing to a thriving San Francisco-based media agency that touts $200 million in business.
With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations.
Publishers are optimizing for contextual video campaigns as demand increases, and increasingly driving performance for the video ads their advertising partners create.
Overtime’s partnership with Tubular Labs has enabled it to close deals with non-endemic brand partners by offering a different set of verifiable, third-party metrics.
During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand.
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