It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI.
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
