Adapting to the new normal: Video content strategy after COVID-19 Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19.
ClickZ Daily: August 25, 2020 |
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| Good Morning! Today we have Wave.video’s CMO Daniel Glickman, showcasing how marketers must adapt their video content strategy to fit the ‘new normal’, post COVID-19. “Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it,” says Daniel. Also, if digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Our writer Luke Richards, offers his visualization in an effort to help new marketers get a handle on this ethereal space. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Daniel Glickman Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. |
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Digital Marketing Luke Richards If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers his visualization in an effort to help new marketers get a handle on this ethereal space. Read more |
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| Digital Advertising Kamaljeet Kalsi COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read more |
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| Digital Marketing Charlie Braithwaite With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started. Read more |
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| Digital Advertising Martin Porter COVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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