| | | | | Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness Lodge yourself in people's memory, not their social feeds By Brian Sheehan In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique...
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| | | | | | | | After a Year, Instagram Stories Is Fueling the App’s Rapid Growth The feature is celebrating its first birthday today By Marty Swant It might be hard to believe, but Instagram Stories is already turning one year old. Instagram's Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million...
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