Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there’s dry powder waiting to be deployed.
| This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Additional coverage: Search has essentially evolved from a channel to a behavior, thanks to consumer adaptations as well as advances in AI and algorithmic application of content across the social sphere. Waseem Al Sheikh, Writer's co-founder and chief technology officer, talks about how to help LLMs think more like humans — and make fewer mistakes. ICYMI our most popular stories from winter break: What the rise of the niche and nano-creator means for influencer marketing Ad revenue or subscriptions: What’s more viable to Snap’s success as a business? Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending? Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV Other things to know about The Digiday Streaming and Video Awards are your chance to showcase your achievements and join the ranks of past winners including Innovid, NBCUniversal and more. Enter now — last chance to save is January 10. From Digiday’s sister brand Glossy: By leveraging data, personalization, community engagement and strategic loyalty programs, brands can maintain a steady revenue stream long after the holiday rush. Sponsored by Cohora. While some marketers chase consumers along a non-linear purchase path with static demographic data, others use commerce audiences to get ahead, with more flexible and accurate targeting options. Sponsored by Criteo. | | |
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