Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry.
| Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness industry. Read today's Advertising Week Briefing. Additional coverage: Digiday+ Research's full Media Agency Report examines the current and future state of media agencies, and delves into the impact of retail media. In the meantime, we've collected some of the biggest takeaways from the report. Marketers certainly need to be aware of how their potential customers feel about their data being shared. It doesn’t fall along generational lines as simply as conventional wisdom once thought. As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform. This week’s Digiday+ Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions. Independent agencies are taking an offensive approach to identify new work streams with clients and become more proactive in pitching. Other things to know about Enter the Digiday Streaming and Video Awards for the opportunity to join the ranks of past winners, including Vice, NBCU Digital Lab and more. Submit by Friday, November 15 to secure the best rate. Marketers are preparing for sales surges, adopting multiple identifiers and focusing on a balanced approach for powerful data-driven advertising throughout the holidays. Sponsored by Experian. Automaker Lexus worked with Amazon Ads to increase awareness of its electric vehicle offerings in a campaign centered on connected home devices. Sponsored by Amazon Ads. | | |
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