On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX.
After Kim Kardashian's SEC settlement, influencers working with brands could face more scrutiny -- and fines After the U.S. Securities and Exchange Commission fined longtime, and billionaire, influencer Kim Kardashian for failing to disclose an Instagram endorsement paid for by a crypto company, some think the broader influencer sector could face more scrutiny. Additional coverage: Fast Company's hack should be taken as a warning sign to other publishers to take cybersecurity seriously, three current and former heads of technology at media companies told Digiday. Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exists between how they allocate marketing budgets on Facebook, Instagram, YouTube and TikTok. Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year. More in this Digiday+ Marketing Briefing. The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns. Here are three ways agencies can navigate the uncertain economy. As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world. Other things to know about Don't miss your chance to join us next week, October 12-14, for Digiday's Media Buying Summit: The Programmatic Buyer in Palm Springs to connect with leaders from Quigley-Simpson, PHD, HP and many more. Secure your pass today, there are only a few spots left to attend. By now, marketing teams are finalizing and testing strategies to have campaigns debut by October, geared toward capturing early-bird shoppers. Sponsored by MNTN. Political advertisers are gearing up for another high-stakes election cycle with major issues on the ballot. Sponsored by Xandr. | | |
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