| "It's more conceptual than it is practical." Agencies like Horizon Media, Havas and Droga5 are testing blockchain with their clients, but marketers have doubts about whether the technology can eliminate ad fraud in the media supply chain. Subscription publishers like The Telegraph, The Economist and the Financial Times are trying to build the habit of subscribing among young people, adapting the accessibility, tone and marketing of their products. "If you recommend something to people, why don't you let them buy it?" On the latest Digiday Podcast, Time Out's Julio Bruno talks about monetizing the publisher's content, the company's approach to profitability and more. Bleacher Report's documentary about an amateur sculptor's second attempt at creating a bust of soccer star Cristiano Ronaldo, which has amassed more than 3.4 million views across several of the publisher's social accounts, illustrates its ambitions to offer more soccer coverage. In a Digiday survey of publishers, 42 percent said they plan to produce TV or over-the-top content in the coming year. Subscribe to Digiday+ to learn more about publishers' video strategies in 2018. We're celebrating 10 years of Digiday by offering 10 percent off Digiday+ membership when you sign up this week, and this week only. Enter the code DECADE at check-out. |
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| Ilyse Liffreing Blockchain is the latest shiny object that agencies are chasing. |
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| Lucinda Southern “The fear is young people aren't going to grow into the tradition of subscribing.” |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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| Aditi Sangal “With the duopoly and now Amazon coming as well, I could see [e-commerce] was not enough for our global brand.” |
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| Sahil Patel Bleacher Report is expanding into more soccer content. Its new short documentary about an amateur sculptor and his Cristiano Ronaldo bust shows how the publisher plans to tackle the sport. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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EXTENDED DEADLINE:
April 6, 2018 |
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EARLY DEADLINE:
April 13, 2018 |
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