By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
| By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? We want to know – did you have a TikTok contingency plan? Take our survey. Additional coverage: President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. More in this Digiday+ Marketing Briefing. It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon. Publishers are optimistic about this year in some important ways, but there are also some things they don't feel optimistic about. As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users and advertising dollars, Zepeto, whose culture revolves heavily around virtual fashion, has quietly staked its own claim to a corner of the metaverse. Other things to know about Attend the Digiday Publishing Summit, March 24-26, in Vail to gain insights on key issues and forge meaningful connections with media leaders from Hearst, CBS Interactive and more. Passes are limited — secure your seat today. Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. Sponsored by Zeropark. One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. Sponsored by LiveRamp. | | |
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