AI and automation can make marketers champions again! AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs.
ClickZ Daily: December 3, 2019 |
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| Artificial intelligence (AI) and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs. By allowing AI to test ads and find new audiences, marketing teams will have the opportunity and time to flex their creative muscles and develop unique campaigns that drive customer engagement. Additionally, Videa’s President Shereta Williams also highlights AI’s impact on the advertising industry and the people in it. And in a trifecta of offering today, Exponea’s recently published white paper highlights the role of customer lifetime value (CLV) in keeping acquisition costs down and improving overall ecommerce success. Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications. Also ICYMI: Sourcepoint, a compliance platform for the digital advertising ecosystem, has launched its over-the-top (OTT) compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV (CTV) environments. CloudCheckr, a total visibility platform that makes managing public cloud infrastructure easy, unveiled their worldwide partner enablement program that lets cloud service and IaaS re-sellers to build a profitable cloud practice on top of public and hybrid cloud management. PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019. |
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AI Mahir Prasad AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs. |
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Data & Analytics Jacqueline Dooley Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read more |
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| AI Shereta Williams Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read more |
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| Digital Advertising Luke Richards A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful. Read more |
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| Digital Advertising Adam Enfroy Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its future. Read more |
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| Marketing Mahir Prasad Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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