Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. Read this week's AI Briefing.
BBC Studios has put a significant effort into building a pipeline for people who encounter “Bluey” through the video game to find their way over to the show, effectively making the game a funnel into the broader IP.
When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative.
With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date.
This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times.
According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.”
Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering.
Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report.
