AI in martech – Five problems it solves for marketers From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack.
ClickZ Daily: June 8, 2020 | |
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Happy Monday! From scaling personalization to business transformation, today – as part of our ongoing focus on AI in marketing – we look at five way AI can benefit your marketing technology stack. Speaking of AI, in our latest key insights article we look at how the AI market is expected to grow from $28.42 billion in 2019 to $40.74 billion in 2020. Also, retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not. And finally Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurable proof of value instead of feeding Google Adwords and making micro-optimizations on a webpage. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Tereza Litsa From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. |
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AI & Automation Kamaljeet Kalsi Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read more |
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| Digital Marketing Jake Sorofman Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurable proof of value instead of feeding Google Adwords and making micro-optimizations on a webpage. Read more |
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| Digital Marketing Tereza Litsa Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read more |
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| AI & Automation Ashley Schweigert Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read more |
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| AI & Automation Ashley Schweigert The adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now | |
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