How AI-powered CRM will unlock productivity and conversion gains for marketers At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign. Sponsored by Movable Ink
The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
