Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.
| Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch. Additional coverage: As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV. As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digitas, broke down how the agency is adapting its search marketing strategy for clients amid the AI boom. Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being. Read this week's Digiday+ Marketing Briefing. Publishers, we want to hear from you: Take our latest survey. From sister site, Glossy: Beauty brands are benefiting from offering Amazon’s Buy with Prime to direct-to-consumer shoppers. From sister site, Modern Retail: After the global trade landscape has shifted dramatically over the course of just a few months, foreign brands are grappling with whether it’s worth continuing to operate in the U.S. Other things to know about Showcase your solutions and expertise with the Digiday Technology Awards. Enter now for the opportunity to have your achievements amplified in front of Digiday's global audience with on-site announcements, newsletter and social inclusions and more. Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage. Sponsored by Nexxen. B2P marketing reflects a fundamental shift and an opportunity for B2B marketers to connect with potential customers in a new way. However, reaching them effectively requires stitching together multiple identity sources. Sponsored by Adstra. | | |
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