Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.
| Over the last year or so, ad execs have noted how much Amazon's ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. Additional coverage: Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. More in this video explainer. In this week's Digiday+ Marketing Briefing, we caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics. Kerel Cooper, president of advertising at Group Black, joined the latest episode of the Digiday Podcast to discuss how the changes to the programmatic marketplace impact Black-owned media companies. Repairing trust between all levels within organizations will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. Digiday sibling WorkLife spoke to a range of workplace experts to hear how this trust crisis can be averted. Other things to know about Join us at the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs to connect with programmatic leaders from Digitas, J.P.Morgan and many more. Prices rise Tuesday, March 5. Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. Sponsored by Acxiom. | | |
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