Americans spent over 123 billion minutes streaming video content in just one week Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming.
ClickZ Daily: October 16, 2020 |
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| Happy Friday! Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. According to Nielsen: Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Also Nativex’s GM of Americas, Tiffany Ou discusses the importance of testing campaigns continuously to increase long-term ad engagement. “Advertisers should run statistical analysis to determine if the differences in engagement are coincidental, or if they’re caused by deliberate changes introduced in the test variant,” says Tiffany. “Put simply, analyzing the effectiveness of a specific advertisement across large and differing audiences sheds light on what specific factors resonate best in a campaign.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Jacqueline Dooley Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. |
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Digital Advertising Tiffany Ou By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read more |
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| Digital Advertising Supriya Goswami Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read more |
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| Digital Marketing Michelle Engle Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, with strategies that will inspire consumer engagement. Read more |
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| Analytics Lauren Murphy When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habits continue to shift under our current climate? Read more |
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| Findify helps ecommerce merchants boost conversion, improve UX, and increase revenue by up to 30% by personalizing each shopper's product experience. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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