Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard.
| Armchair analysts speculate on the next move of one of the biggest names on ad tech's chessboard. Additional coverage: The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in B2B work, will become a division of Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. Fifty years after Schoolhouse Rock introduced kids to “I'm Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum. Our most-read story this week: Over a year and a half later, Netflix still has a long road ahead to get advertisers on board Other things to know about The clock is ticking—just weeks remain until the Digiday Publishing Summit, September 23-25 in Miami. Secure your spot now to hear from leaders at NBC Universal, TIME and more as they delve into the most pressing issues in publishing. Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. Sponsored by Samsung Ads. As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen. | | |
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