Verizon Media Group’s commerce revenues are up 250% year over year, thanks to big boosts in content output and several investments in Yahoo Mail.
| Verizon is still building on that bet that commerce could account for one-third of Verizon Media Group’s revenues in the next five years. But progress on commerce opportunities is now threaded into the fabric of the media group, which includes Yahoo, HuffPost, TechCrunch and Engadget. Two commerce-focused content brands, Yahoo Life and In the Know, produce hundreds of pieces of content per week; Yahoo Mail users can put the ingredients from a recipe into a Walmart shopping cart without leaving their inboxes; and the company is testing both native checkout and shoppable videos across its portfolio. Read more below. Verizon Media Group's commerce revenues are up 250% year over year, thanks to big boosts in content output and several investments in Yahoo Mail. For Digiday+ members, the free, ad-supported streaming TV platforms (FAST) services lack the detailed audience and revenue breakdowns that media companies are accustomed to receiving from digital video platforms like YouTube and Facebook. In the latest edition of our Confessions series, we hear from a producer who handles bids about why the increasing positivity rate could once again make doing her job difficult and time-consuming. Other things to know about The Digiday Video and TV Awards will honor the companies, campaigns and technology using video to modernize media and marketing. Don’t miss your chance to gain exclusive recognition from Digiday in categories including Best Social Video Campaign, Best Use of YouTube and more. Learn more here and submit before the regular deadline this Friday, November 20 to save on entries. In a new Q&A, hear from Nexstar Inc. Chief Data Science Officer Brian Malone as he unpacks the most important steps that teams can take to automate campaign management. Sponsored by Nexstar Inc. | | |
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howdy! howdy! | Sponsored by EX.CO | | From ‘Trump Bump’ to the holiday season, here’s Q4’s advertising trends | | At a time when many publishers are reporting record-breaking website traffic and viewership metrics, it’s important to take a step back and reassess revenue generation strategies for the second half of the quarter. In this Q&A with Matt Clark, vp of partnerships at Beeswax, he unpacks insights for the season. | | |
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