[Report] How platforms help marketers track conversions, find partners, and adapt to privacy shifts
| Hi John,
In today's challenging economic environment, marketers need channels that deliver measurable results. Data-rich publishers saw a 63.2% increase in affiliate marketing conversion rate in the first half of 2024, according to Rakuten Advertising, making it a channel to watch this year. Our new Field Guide reveals how affiliate marketing platforms have evolved to help marketers: Identify compatible publishers and creators through AI-driven recommendations Navigate privacy changes with cookie-less solutions Track conversions and manage payouts across the consumer journey Integrate with retail media and social commerce opportunities GET YOUR COPY
Enjoy!
Emmy Liederman
Analyst, Media Content
EMARKETER
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