Get 7 key takeaways, including how generative AI might shake up the space -
| | | | | |
Hi John,
The average mobile app user spent more in apps this year ($148.26) after pulling back in 2022, according to our forecast. The good news is that in-app purchases (IAP) will continue to grow, and app developers are exploring innovative ways to help marketers make more money.
Download a complimentary copy of our “Mobile App Monetization 2023: In-App Purchases Resume Growth but Still Trail Advertising” analyst report to find out the trends shaping the mobile advertising landscape.
This report covers: A 2024 outlook for IAP sales and in-app advertising spend Growth projection breakouts on gaming versus nongaming, and virtual goods versus subscriptions 7 things to watch, including subscription tiers, retail media, generative AI, and more Receive your copy. This eMarketer analyst report is presented by InMobi.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in mobile app trends. Thank you! |
| | | |
|
|
|
|
| |
| Trouble viewing? View in browser.
This email was sent to newsletter@newslettercollector.com. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time.
You have received this email because you are subscribed to get eMarketer Occasional Updates. ©2023 Insider Intelligence, Inc.
One Liberty Plaza 9th Floor, New York, NY 10006
212-763-6010
|
