How ad buyers and sellers are rewriting the rules of engagement -
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Hi John,
Where are advertisers in their journey to move on from third-party data and identifiers? While many parts of the digital media landscape are bracing for a recession, ad buyers and sellers are looking to salvage consumer targeting when it is more important to be efficient with spend.
Download a complimentary copy of our analyst report, “Publisher Ad Monetization: Ad Buyers and Sellers Are Rewriting the Rules of Engagement as Privacy-First Era Dawns,” to learn: Why $10 billion of publisher ad revenues are at risk Why US programmatic advertising faces the greatest possible disruption How advertisers can capitalize on advancements beyond third-party cookies How the ad industry’s move beyond third-party cookies will impact ad budget, targeting, and decision-making Receive your copy. This eMarketer analyst report is presented by LiveIntent.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues who are interested in ad monetization. Thank you! |
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