Apple Drops Its Holiday Ad

OK, we're officially past Thanksgiving (we hope you had a wonderful—and safe—holiday), so it's now time to focus on holiday sales (more on the results of shopping's biggest weekend below). Over the holiday weekend, several big ads dropped including Apple, which tapped rising rap star Tierra Whack and a miniature version of herself to show off the HomePod Mini. Watch it here.

More holiday ads:

With crowds lacking across the country on Black Friday, Americans took to the internet to make their holiday purchases. Here's a few datapoints to know:

Read our analysis: Despite financial woes, Americans shopped early, perhaps because consumers are aware that shopping close to Christmas this year may not mean their gifts will arrive in time.

Tony Hsieh is best known for building Zappos into an online shoe empire, but Hsieh also invested heavily in Las Vegas. He adopted the city as his hometown, helping revitalize the downtown area by spending $350 million on real estate, tech startups and other ventures.

His legacy: Hsieh changed ecommerce in a number of ways, while also being a great citizen and helping his community.

More news and insights from the long weekend:

Why not start with a dog?

Join Adweek and the OAAA for Elevate: Out-of-Home to explore how, after a year of unprecedented challenges, the out-of-home industry is poised for substantial growth and innovation in 2021. You'll hear from OAAA President and Chief Executive Officer Anna Bager, Vice President of Consumer Marketing for Comedy Central Sara Eaton, Chief Marketing Officer of Hyundai Angela Zepeda, and more. Save your virtual seat and join us on tomorrow.

The retailer, which is one of the world's largest restaurant chains, promises affordability along with sustainability.

Sales will benefit an environmental cause, though the issue is hardly cut and dry.

Childline celebrates individuality amid the pressures to fit in.

Without comments or public profiles for everyone, Snapchat’s TikTok competitor has a way to go.

Uncommon compellingly conveys both low weight and low environmental impact.

Campaign by Saatchi & Saatchi New Zealand heroes 2021 Hilux model.