Plus, a marketer’s guide to implementing generative AI
| I recently wrote three articles about the composability revolution (start here). Composability, especially in the context of the CDP space, is a big topic of conversation these days. And here comes MessageGears (a composable customer data and activation platform) telling us composability is not the future but actually the present. Well, yes, maybe — for the enterprise. Small to medium businesses, aware that their marketing should be data-driven, are trying to get a handle on relevant customer data using far more modest solutions. Many are still wondering about investing in a traditional CDP; few are investing in cloud data warehouses. This is one to watch, though, as sophisticated and expensive technologies do have a habit of making their way downstream. Look at AI. Kim Davis
Editor at Large | | |
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| Marketing automation | | | Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged. | | |
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| Marketing artificial intelligence (AI) | | | Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers. | | |
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| The MarTech.org podcast | | | How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers. | | |
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| Marketing technology | | | AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win. | | |
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| Artificial intelligence | | | Learn how to harness AI to supercharge your Account-Based Marketing campaigns. | | |
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| Customer data platform (CDP) | | | Let's take a close look at the claim that composable CDPs are here to stay. | | |
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| Marketing technology | | | Mining customer data for insights, and turning those insights into actions, is easier than ever before. | | |
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| Brand marketing | | | Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Take a look at the state of CDPs in our free Marketing Intelligence Report Customer Data Platforms: A Marketer’s Guide | | |
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What they're saying | | “Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.” Ali Schwanke in Why you’re probably underutilizing email sequences “(T)apping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach. One that supports change management across every element of the current workflow that needs to evolve.” Nicole Greene in A marketer’s guide to implementing generative AI | | |
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