As brands take marketing in-house, consultancies cash in

As brands increasingly take marketing in-house, consulting firms like Accenture Interactive and Deloitte Digital are pitching themselves to those companies as helpers in that process.

AT&T's acquisition of ad tech company AppNexus is not only a shot at the Facebook-Google duopoly -- it also signals the telecommunications company's push to compete with Google and Comcast in over-the-top TV advertising.

"The role of a publisher is to sell ideas." Sebastian Tomich, global head of advertising and marketing solutions at The New York Times, talks about diversifying revenue and more on the latest episode of the Digiday Podcast.

At HSBC's flagship New York City location on Fifth Avenue, a robot greets customers as they enter. The reason: The company wants to make the banking experience more human.

In a Digiday survey of marketing executives, 80 percent of European marketers said limiting media arbitrage and data arbitrage was important. Subscribe to Digiday+ to learn why European marketers are more concerned about arbitrage than their U.S counterparts.

Retail executives: Apply for a complimentary pass to the Digiday Retail Forum for the chance to hear from leaders from Express, Rent the Runway, Stadium Goods and more.

Read Digiday Media's statement of action on the Trump administration's enforcement of "zero tolerance" policy here, and donate to four organizations working to represent and reunite families.