Advertisers are using Amazon’s recently-launched attribution feature to see how digital ads drive real-life purchases at Whole Foods.
May 14, 2021
Advertisers say they're already seeing new data nuggets that illuminate more about how people choose what to buy after data from Amazon is connecting in-person purchase decisions at Amazon-owned Whole Foods with the ads Amazon serves them online. There are still hurdles in the data, however. "The way we look at it is it's the first of many steps Amazon is going to take in connecting physical properties to digital," said Nich Seo, director, go-to-market for commerce at data-centric consultancy MightyHive. Read more below.
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