As GDPR turns 5, U.S. ad industry seeks to peddle influence

Also: Dentsu's new web3 readiness tool and generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Led by IAB execs, publishers seek to show lawmakers how ad tech really works.

May 26, 2023

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine underlines the fact that every ad tech operator must make compliance with such laws their top priority. Additional coverage: Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair? Eighty-two percent of publishers are using first-party data to prepare for the end of the cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers. The NHL is offering live and on-demand content on YouTube and across TikTok, Instagram and Twitter. Our most read story of the week: Marketers are going to have to wait for search advertising on TikTok. Other things to know about By leaning on a robust data marketplace and a premium inventory library, Xandr is simplifying ad selling and buying. Produced in partnership with Marketecture. Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content. Sponsored by Channel Factory. With integrated tech stacks that unify customer insights, brands are better equipped to personalize customer experiences to drive revenue. Sponsored by Treasure Data. Top Stories Ivy Liu Data Regulation As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence Led by IAB execs, publishers seek to show lawmakers how ad tech really works. howdy! Experimental Channels Dentsu's new web3 readiness tool shines light on the tech's potential to complement AI Dentsu’s Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair? Sponsored by Al Jazeera Media Network How high-quality content fuels improved brand safety efforts As marketers tailor their brand safety strategies, it is essential to prioritize creating high-quality, relevant content above all else. Advertisement howdy! Future of Measurement Digiday+ Research deep dive: Publishers large and small put their resources into first-party data Eighty-two percent of publishers overall say they’re already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world. Sponsored by MNTN Brands are using CTV to drive awareness with prospecting and retargeting efforts Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! Brands in Culture Inside NHL's content strategy ahead of the Stanley Cup Finals The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter. Advertisement Sponsored by Peer39 How new inventory and new buyers are impacting this year’s upfronts Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. howdy! Privacy Five years in, the GDPR has had a double-edged impact on the ad market When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. howdy! The Programmatic Marketer ‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized. All Latest Stories

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