In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025.
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025. Additional coverage: A contextual targeting org partners with an advisory firm seeking investment to further growth. One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos. Perplexity’s new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year. Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending. A ban on teens using social media in Australia goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries. Our most-read story this week: Programmatic marketers sound off on impact of AI-driven ad buys. Other things to know about There's still time to save this Cyber Week. Get 50% off a 3-month Digiday+ membership. Act fast - offer ends tonight. The rise of generative AI has brought unprecedented speed and scale to content management, yet delivering the right content to the right audience at the right time has never been more difficult. Sponsored by Infolinks. Advertising traditionally reflects a balance of art and science, but lately, creative has taken a back seat. Savvy marketers are using data to help align creative executions with consumer mindsets to gain a competitive edge. Sponsored by GumGum. | | |
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