As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen

Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising. Ever since Facebook CEO Mark Zuckerberg announced earlier this year that the future of his company would be in the metaverse, the word has slowly become part of mainstream parlance.

November 22, 2021

Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising: those designed to work in the metaverse. But there are snake-oil salesmen to avoid. Read more below. Metaverse troubleshooting has gone the way of the snake-oil salesman. It's the sort of thing that happens at the outset of every big trend — most recently, it was the GDPR across the European Union in 2017. With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness. Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. More in this week’s Digiday+ Media Buying Briefing. Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator. The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration. Pop-Up Magazine is back on tour and is trying to turn attendees into members. Other things to know about The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Submit by the early deadline on December 10 to save on entries. Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality. Sponsored by Xandr. The growth of connected TV is transforming the ways brand and performance marketing teams approach their roles. Download this new guide for all the trends and insights. Sponsored by MNTN. Top Stories Ivy Liu Gaming & Esports As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising. Ever since Facebook CEO Mark Zuckerberg announced earlier this year that the future of his company would be in the metaverse, the word has slowly become part of mainstream parlance. howdy! Future of Measurement 'The beginning of a trend': Performance metrics begin creeping into different parts of publishers' ad deals With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness. Sponsored by CJ Three ways brands are playing catch-up this holiday season Every year the holiday season starts earlier, and this year it has already begun. For advertisers, three essential strategies are helping them catch up to early shoppers. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: Omnicom Media Group takes the next step in turning attention metrics into a valuable KPI for brands Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. Sponsored by Unruly Report: The CTV advertiser’s guide to identity With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. howdy! The Influencer Effect Tastemade adds programs to sell and manage subscriptions, events for creators Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator. Advertisement Sponsored by Clinch The marketer’s guide to dynamic advertising and data-driven creative Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. howdy! Agency Culture 'Creativity needs energy': Why a TBWA\NEBOKO exec believes a return to the office will save agency culture The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration. howdy! Content & Commerce Why publishers are introducing (and growing) product box programs InStyle and The Cut have launched product boxes this month for the first time, while Eater and Group Nine’s curated boxes are reaching their one-year anniversaries. All are taking different approaches to this e-commerce extension. All Latest Stories Equality and Opportunity How Vice Media Group’s Daisy Auger-Dominguez has put DE&I plans into practice VMG’s DE&I Dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return.

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