With the increase in advertisers looking to show their support of Black communities, comes further investment in the journalism telling those stories.
| In 2020, a flurry of brands took to social media to share their support of the Black Lives Matter movement. Then, needing to walk the walk, some of those brands started spending more of their media budgets on Black-focused media brands in shows of support — and to build brand affinity with those publications' audiences. Fast forward seven months after the killing of George Floyd and publishers with Black-focused brands and audiences are seeing a continued interest, if not an increase in interest, in advertising deals from both new and legacy sponsors. Read more below. With revenue lift from advertisers comes further investment in covering Black communities and supporting the journalists who are telling those stories. Marketers expect networking will continue, even if the usual shenanigans of CES aren't possible to fully recreate virtually. For Digiday+ members, the coronavirus pandemic caused people to start buying more from e-commerce sites, leading to the orbiting realties that VC funding falling out of favor with direct-to-consumer startups and that it's a great time to raise VC funding as a consumer startup. Other things to know about The Future Leader Awards will recognize the next generation of leaders across media, marketing, fashion, beauty and retail. Submit by the last chance deadline on January 22 for the chance to recognize your company’s up and coming stars. Research shows that with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur. Read the full report on how brands are testing and refining new data-driven strategies in TV. Sponsored by Tatari. As consumer expectations for personalized content — delivered at the right time and in the right way — increases, publishers must evolve their strategy to deliver the kind of customized, curated content recommendations audiences want. When they do, it’s a strategy that keeps audiences coming back. Sponsored by PowerInbox. | | |
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howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Despite hungry VCs, DTC brands are rethinking their fundraising approach | | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing–as well as all articles, research and more. Before 2020, some founders and investors were starting to warn that most consumer […] | | |
| Sponsored by Celtra | | Publishers’ virtual session: How to build high-impact ad products | | In this new webinar on January 21, at 2 p.m. ET, you’ll learn best practices for building “site skins” — a rich media ad product that takes over the entire background of a website, filling the page with content that captures users’ attention. Join this live virtual event for tips on how to build agile, code-free ad products and how to streamline QA and approvals. | | |
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