As midterm political spending outpaces 2020, streaming and TikTok become the focus

This year’s midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok.

August 26, 2022

This year's midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. Additional coverage: Payload is a 10,000-sub digital newsletter covering the burgeoning space industry, and the pub has already expanded into webinars and podcasts, with plans to add events. American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets. Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations. With new video vertical "Sauce," Tastemade and Blavity want to tell stories about food through a young, Black lens. Eco-friendly DTC hand sanitizer brand Shimmy teamed with Gillette Stadium as part of its newfound focus on OOH -- and now it's the official hand sanitizer for the NFL. Other things to know about Join us virtually on September 27 for DMEXCO x Digiday Online, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Snap and more. Consumers want brands to embrace diverse voices and pursue greater representation in their advertising efforts. Sponsored by Amazon Ads. Understanding how audiences are interacting and engaging with gaming provides marketers with better insights into current and future media consumption trends. Sponsored by Activision Blizzard Media. Top Stories Ivy Liu Marketing on TikTok As midterm political spending outpaces 2020, streaming and TikTok become the focus This year’s midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. howdy! Content & Commerce Media startup aims to capture a chunk of the aerospace industry Payload is a 10,000-sub digital newsletter covering the burgeoning space industry, and the pub has already expanded into webinars and podcasts, with plans to add events. Sponsored by Skimlinks Survey: The state of affiliate marketing in 2022 As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. Advertisement howdy! Brands in Culture American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets. Sponsored by MNTN How marketers are preparing for CTV’s next evolution Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. howdy! Experimental Channels Wellness brand Liquid I.V. trades performance marketing for streaming and OOH Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations. Advertisement Sponsored by Alliant Why advanced TV continues to intrigue marketers Increased understanding and data access throughout the ATV campaign lifecycle significantly help brands, aligning campaigns around audience-first strategies. howdy! Vertical Media Tastemade teams up with Blavity to create video vertical centered on Black food culture With “Sauce,” Tastemade and Blavity want to tell stories about food through a young, Black lens. howdy! Beyond Ads Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium The partnership is part of a strategy shift for Shimmy, which had previously focused its marketing efforts on paid social posts. All Latest Stories Navigating Economic Instability How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding.

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