Publishers’ newfound focus on subscription revenue is starting to change the way that reporters do their jobs, from the analytics they study to their storytelling methods.
| With publishers increasingly prioritizing subscriptions as a revenue stream, newsrooms are slowly evolving to nudge reporters into thinking more about sales. Read more below. Publishers' newfound focus on subscription revenue is starting to change the way that reporters do their jobs, from the analytics they study to their storytelling methods. Business Insider is expanding the slate of original programming produced by its eight-month-old Business Insider TV division. For people with media and marketing jobs, new technology makes this lifestyle feasible. But is being a digital nomad really as glamorous as it seems? Marketers and agency execs can be easily swayed by what's new without taking a moment to ask if that hip, flashy thing is especially needed, especially at events like CES. Other things to know about At Digiday Hot Topic: Addressable TV, we’ll zero in on the opportunities and challenges in targeting ads on TV screens as advertisers work to sharpen their campaigns. Join us in New York City on Feb. 24 for a day of valuable insights. In a new Q&A, The Weather Company's Jeremy Hlavacek explains why the growing use of in-app bidding represents a watershed moment for programmatic buyers in 2020. Sponsored by Facebook. | | |
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howdy! howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: 64% of publishing workers say they're happy | | The media world has weathered swift and fierce changes in recent years. But 64% of the publishing executives recently surveyed by Digiday said they were indeed happy at their jobs — although more men registered contentment than women. | | |
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