YouTube is currently working on a brand suitability fix based on standards defined by the Global Alliance of Responsible Media.
| Marketers are notoriously wary over where their ads appear online. But the ongoing pandemic and societal upheaval have brought those issues into sharp focus. Being a progressive safety first marketer shouldn’t be an oxymoron in the current climate — but it is. And now, YouTube is currently working on a brand suitability fix based on standards defined by the Global Alliance of Responsible Media. Read more below. YouTube's new standards will give advertisers a common set of definitions, or a baseline, of what is suitable for their ads across 11 categories, including terrorism and arms & ammunition. For Digiday+ members, new Digiday Research shows that agency employees are more than twice as likely to get time off to vote as their publisher counterparts. Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests. Like many marketers, Pam Forbus had to figure out what to do about the Facebook boycott as well as how to pivot the alcohol giant's marketing amid the coronavirus. Other things to know about The Digiday Video and TV Awards will honor the companies, campaigns and technology using video to modernize media and marketing. Don’t miss your chance to gain exclusive recognition from Digiday in categories including TV Network of the Year, Best Streaming TV Platform and more. Learn more here and submit before the early deadline tomorrow to save on entries. According to new research, half of surveyed brands are waiting at least three years to transition away from third-party data. Experts say that’s too long to successfully prepare for a post-cookies world. Sponsored by Piano. | | |
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howdy! | Sponsored by Samsung Ads | | Marketers are plugging into a world of streaming similarities (and differences) | | The shift to streaming is now complete. Around the world, people are spending as much time or more with streaming as they are with linear. With fewer cable boxes and fewer streaming sticks attached to TVs, the smart TV platform is becoming more critical to marketers and advertisers than ever before. | | |
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