Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market

Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd.

February 21, 2024

Atlas Obscura looks to raise $10M at a $24M valuation with help from smaller investors in a tough market Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd. Additional coverage: This week’s Digiday+ Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy. Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. Media by Mother puts its design team at the center of digital advertising as a form of quality assurance before the ads get placed. It’s a pushback on the fact that programmatic investment in digital almost never involves any examination of the actual creative work. It’s encouraging news for a major esports league operator to dip its toes into the livestreaming game, as ESL/FACEIT Group is doing with its new platform FACEIT Watch. But EFG’s announcement also raises questions about the technology powering the venture. Other things to know about The Digiday Technology Awards are your chance to gain recognition as the best in tech. Check out new categories including Best VR/AR Tool, Best AI Platfrom and many more. In a recent Digiday and Clinch survey, nearly 30% of agencies said their creative and ad-serving workflows were somewhat poorly integrated and efficient. While many agencies are slow to automate processes, that’s changing in 2024. Not all ad formats can accomplish the same outcomes, amplifying creative, driving unique interactive experiences and fostering engagement. Top Stories Ivy Liu Navigating Economic Instability Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd. howdy! The Creator Economy Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy. Sponsored by Bango Amid numerous subscriptions, consumer-first flexibility is essential Nearly 80% of subscription users want one app to manage all their subscriptions — streaming, music, everything. In response, companies are working to create bundles to improve CX. Advertisement howdy! Gaming & Esports Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. Sponsored by Seedtag How custom contextual AI is driving improved ad recall A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. howdy! Agency Culture How Media by Mother applies design details to digital work Media by Mother puts its design team at the center of digital advertising as a form of quality assurance before the ads get placed. It’s a pushback on the fact that programmatic investment in digital almost never involves any examination of the actual creative work. Advertisement Sponsored by Optable How publishers are growing their ad businesses amid digital-first mindsets As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. howdy! Gaming & Esports Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture. howdy! Retail Revolution Amazon wants a bigger slice of the DSP ad tech market Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. All Latest Stories

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