|
| |
|
|
B. Smith’s Husband Is Launching a Petition Demanding the Aunt Jemima Brand Change Its Name Seeks to drop the mascot as well, thereby setting the character 'free' By Robert Klara For well over a century, Aunt Jemima has been among the most successful and recognizable brands of pancake mix and syrup on grocers' shelves. Starting today, however, it might just get flipped on its head. A new Change.org petition, announced this morning, demands the company get rid of its brand name and mascot and "set...
Read more » |
|
| |
|
| |
|
| |
|
Muslim American Cannes Juror Says French Police Forced Her to Remove Her Head Scarf Amani Al-Khatahtbeh alleges harassment at Nice airport By Tim Nudd CANNES, France--Amani Al-Khatahtbeh, a Muslim American journalist and activist who runs the MuslimGirl.com website, is taking legal action against French police after they allegedly forced her to remove her head scarf when she arrived in Nice on her way to judge the Glass Lions in Cannes. Al-Khatahtbeh described the incident, which she said happened Friday,...
Read more » |
|
At Cannes, Samsung Shifts From Slick Product Demos to a Hands-on Workshop Approach The brand's CMO explains its interactive showroom strategy By Kristina Monllos CANNES, France--Samsung wants everyone to create content with its devices--even other marketers. Last year's Cannes Lions Marketer of the Year has returned to the festival with an "immersive bespoke space," Atelier Samsung, where it will hold workshops to "help industry leaders reimagine their brands through the lens of creators using Samsung's mobile, VR and Gear...
Read more » |
|
These 2 Students Are Trying to Land Agency Jobs at Cannes—and They’re Not Even There They spent $120 on geo-targeted Facebook ads instead By Katie Richards CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're...
Read more » |
|
| |
|
Cannes Study Finds Diversity of Experience Is the Most Important Factor in Building Creative Teams Ketchum and Fast Company call for 'diverse voices' By Patrick Coffee Stop us if you've heard this one before. The meteoric rise of social media and our own unconscious biases have created an echo-chamber effect that intensifies, rather than discourages, cultural and personal divisions. The bubble narrative has grown increasingly popular after last year's Brexit vote and the election of Donald Trump. But a new survey...
Read more » |
|
Megyn Kelly Sheds Viewers—and Advertisers—Over Controversial Alex Jones Interview Sunday night show hits its lowest ratings yet By Jason Lynch Megyn Kelly's controversial, endlessly-dissected interview with Infowars founder Alex Jones might have dominated media chatter last week, but both viewers and advertisers stayed away from the final product. Last night's Sunday Night with Megyn Kelly, which featured her 19-minute interview with Jones, who claimed the 2012 school shooting at Sandy Hook Elementary School was a...
Read more » |
|
What Brands Can Learn From the Fallout Surrounding Megyn Kelly’s Interview With Alex Jones The price of courting controversy By Erik Oster It has been rough a week for NBC's newest superstar, Megyn Kelly. After the host revealed last Sunday that she would be interviewing conspiracy theorist and InfoWars founder Alex Jones as part of her Sunday Night with Megyn Kelly program, backlash was swift. Some took offense to the network giving Jones such a prominent platform...
Read more » |
|
