Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads.
| Welcome to today's Digiday Daily. Here are some of our top stories, from how Bayer bringing programmatic buying in-house has massively reduced costs to Target's pitch deck to advertisers. Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn't looking back. After stripping out the GroupM agency in the past year, Bayer was able to reduce its programmatic buying costs by $10 to $11 million. As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: IP watchdogs. Target's pitch deck to advertisers showcases its advertising options, its first-party data and brand safety in advertising with the retailer. Other things to know about The early deadline for the Digiday Technology Awards is next Friday, June 7. Enter now to showcase your technology as the best in media and marketing and join past winners including Adobe, Chartbeat and Piano. Join Facebook’s Product Growth Manager, Jameel Haralson, and Marin Software’s Senior Product Marketing Manager, Farah Shalwani on Thursday, June 20 at 10 am PT /1 pm ET to learn how digital advertisers can maximize customer engagement using the Instagram Stories ad format. Sponsored by Marin Software. | | |
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| Sponsored by Jumpshot | | What brands need to know about buying third-party ecommerce data | | Online shopping used to be simple but in today’s online retail landscape, things have changed. Conclusions must be backed by data — but it’s up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot. | | |
| Sponsored by Akamai | | Webinar: How website speed can impact digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Sponsored by GeoEdge | | Survey: How are publishers fighting bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
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